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The Business Times, 5 Jun 04

Sentosa Cove seen offering more land for sale soon
By Daniel Buenas

It plans to offer additional perks to woo more foreigners; details on foreign ownership of landed property to be tied up in weeks


SENTOSA Cove, the upmarket residential development on Sentosa island, is likely to launch more land for sale in four to six weeks. And the island is looking to attract the rich and famous through incentives such as golf memberships and free entry to attractions for their children.

Darrell Metzger, chief executive of Sentosa Leisure Group (SLG), told BT in an interview that the launch of more building land has been held back until regulations on foreign ownership of property are tied up. SLG oversees the development of the Sentosa. 'We're a few weeks away from finalising all the details on the foreign ownership of landed property here, which has really been a delay,' said Mr Metzger. 'When we put the sites up, we want to make sure we can accommodate interest from foreigners, which will be a major step for us and will really open up the market.'

In March this year, the government said it would give special permission for foreign ownership of landed properties at Sentosa Cove. The Cove's first land tender closed in February, with about 6 per cent of the total inventory offered.

Mr Metzger said the second land sale will mirror the first, featuring a combination of condominiums, terraces and bungalows. He also expects the next tender to fetch higher prices, due to the possibility of foreign ownership. 'It will be my assumption prices would go up, because foreigners will be coming in . . . and they have the ability to pay,' he said. 'It's a matter of how quickly we can reach those foreigners.'

Sentosa Cove is expected to draw an estimated $3 billion of investment through 2,600 homes. And Mr Metzger expects to see 10 to 15 per cent foreign ownership. He said Sentosa Cove hopes to attract high net worth foreigners who can bring many benefits to Singapore. 'Those kinds of people are usually entrepreneurs or CEOs of major companies, and there's a likelihood that they would move their regional headquarters here to Singapore,' he said. 'They might start a business here, or expand their business, so it has a lot more to do with than just selling a house, and that's the primary reason for foreign ownership.' And it's not just the rich the Cove hopes to attract, but the famous as well. 'We are targetting individuals who have some name recognition in their industry, whether it is arts, sports or business,' Mr Metzger said. 'In the end, I think we would like to see 20 or 30 people here that would have some name recognition, and that helps establish a certain ambience about the Cove.'

To lure the rich and well-known people, Sentosa Cove is considering several marketing initiatives. 'We have golf-front houses and some of them on the water, so we may look at the option of offering, if you buy a house on the golf course, a free golf buggy and a membership of Sentosa golf club,' Mr Metzger said.

Other ideas include letting the children of property owners have free access to the island's attractions. Sentosa Cove is also trying to obtain approval from Urban Redevelopment Authority to allow some property owners to build part of their houses over the inland waterways and ponds at the Cove development. 'You can actually have your back-porch right over the waterway and go fishing on your porch,' Mr Metzger said. 'That will be something nobody else in Singapore can offer.'

To cater to this lifestyle, the Cove will have a $20 million, 240-berth marina that can accommodate up to 10 mega-yachts. The tender for the marina was launched in April and closes on July 9. Mr Metzger says response has been good, with about 20 groups having expressed interest.

Sentosa Cove will be launched in two broad stages - North Cove, with about 1,600 units, and South Cove, with about 1,000 units. North Cove has already been completed, and is where the sites in the first land sale are located. The area for South Cove has been reclaimed and should be ready for sale in about two years.

The development of the Southern Islands, however, still remains open to discussion, as the government has yet to decide if a casino will be built there. Even if there is a casino, Mr Metzger believes it won't detract from the allure of Sentosa Cove. 'I'll imagine it will be an interesting sight to see at night from the Cove,' he said.

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