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The Business Times, 15 Jul 04

S'pore's tourist attraction plans taking shape
Ripley unveils US$350m idea;
govt mulls integrated entertainment plan

By Vince Chong and Carolyn Quek

(SINGAPORE) Singapore's theme attraction dream is fast taking shape, with US-based Ripley Entertainment revealing a possible US$350 million leisure-related investment here.

This dovetails with news that the government is looking at developing an Integrated Entertainment Centre (IEC), which could include theme attractions as well as a casino.

Just two weeks ago, Australian entertainment group Village Roadshow said it is talking with Sentosa Leisure Group (SLG) about a theme park investment on Sentosa to the tune of up to A$40 million (S$49.4 million). The theme park projects are slated for a 20-hectare spot on the northern waterfront area, near the ferry terminal and former Asian Village. SLG, which is spearheading a billion-dollar revamp of the tourist isle, has said it hopes to wrap up talks within months.

In March, the government said that Sentosa, along with the leisure hub mooted for the nearby Southern Islands, could potentially play host to a casino.

And yesterday, in his speech opening the IAAPA (International Association of Amusement Parks and Attractions) Asian Expo 2004, Minister of State for Trade & Industry and National Development Vivian Balakrishnan revealed that Singapore is studying the development of an IEC. It is understood that the IEC and Ripley's plans are unrelated.

Dr Balakrishnan said: 'If we decide to proceed, it will be a distinctive, world-class development with a comprehensive range of amenities such as hotels, convention facilities, theme attractions, retail shops and food & beverage outlets. 'The aim is to enhance our appeal as an international tourist destination, and thus attract a wider range and larger number of international visitors.'

Long-term prospects for tourism in Asia are bright, he added, citing World Tourism Organization forecasts that visitor arrivals in the region will rise more than 6 per cent a year to 416 million by 2020, from just 121 million three years ago. As it is, he said, more than 100 new amusement and theme parks are opening this year worldwide.

At the same expo, Ripley Entertainment - a subsidiary of Canadian conglomerate Jim Pattison - revealed that it plans to undertake its biggest project yet by investing US$350 million in a 'leisure-related development' in Singapore.

Its president, Robert Masterson, told BT: 'We already have a very well-formed agreement from the appropriate landholders to proceed. 'We are financially very strong. We don't have to raise any money, but we just want to be absolutely sure we're using our capital well.' Ripley appointed KMPG to do a feasibility study of the region - and the findings pointed to Singapore as the best location for such an investment.

More will be known after a board meeting in September, Mr Masterson said. While a casino would help maintain Singapore's position among the front ranks of cities, economists polled yesterday said they feel that theme parks - while 'providing incremental help to tourism' - would only be significant if they can compete with Hong Kong's DisneyLand, which is slated to open next year.

But Mr Masterson argued that this was an unfair comparison. 'Disney developments are among the biggest in the world, and moreover, our investment in this project is very, very different from that of Disney,' he said. In 1999, the Hong Kong government said DisneyLand would deliver economic benefits of HK$148 billion (S$32.3 billion) over the next four decades. It is also expected to create 18,400 direct and indirect jobs on opening and up to 35,800 new jobs in 20 years.

The Singapore Tourism Board yesterday confirmed its knowledge of talks involving Ripley. STB spokesman Shirley Tan said: 'STB is aware of Ripley's intent to set up an amusement centre here in Singapore but we won't be able to provide any details at this time.'

Should Ripley proceed with its project, it will beat the company's current $200 million development in Ontario, Canada, which is yet to be completed. The group is perhaps best known for its 'Ripley's Believe It or Not!' comic strip that is published in close to 200 newspapers in 42 countries.

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