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The Straits Times, 9 Dec 04

Casino giant ready to put in $1.65b
by Joyce Teo

AMERICAN gaming giant Harrah's Entertainment is prepared to pump in at least US$1 billion (S$1.65 billion) to build a world-class mega-resort cum casino here that will employ 4,000 people. The casino alone may take up about 100,000 sq ft - the size of two football fields - and create 1,500 jobs, its visiting president and chief executive officer Gary Loveman told The Straits Times. He envisions the resort to be like Caesar's Palace in Las Vegas, with very high-end shopping, a theatre where Celine Dion is now performing, a large outdoor pool and spa, several hotel towers and restaurants operated by world-class chefs.

But the details of the proposal it intends to put up to the Government are very much up in the air now because Singapore has still to decide on issues like the site for the project, the tax structure and number of casinos it will allow, he added. Dr Loveman is making his first trip here to meet mainly Singapore property developers that can build the resort and government officials.

Although the Government says it has not decided on the casino resort, it has said it would call for concept proposals from companies for the project in the coming weeks. It appointed consulting firm PricewaterhouseCoopers recently to assist it in getting proposals from gaming and resort operators for the scheme. Dr Loveman said the Government is likely to draw up a shortlist of companies from the first round. Full-blown proposals could then be called, and if Singapore decides to go ahead, it could decide on the proposals by the third or fourth quarter next year, he said.

His trip here follows earlier ones by senior vice-president of business development Richard Mirman and others from the company since June. The 67-year-old United States-listed Harrah's, which now operates 28 casinos in 12 states across the US, boasts US$4.3 billion in revenues last year. By May next year when it expects to complete its purchase of Caesars Entertainment, it would become the world's largest gaming company, with 50 casinos.

If Harrah's comes to Singapore, this would be its first Asian base, from which it wants to branch out to regional cities such as Shanghai and Beijing. While Macau is fast becoming a global gaming hub, Harrah's has not gone there, said Dr Loveman, who was an associate professor at Harvard University Graduate School of Business Administration prior to joining Harrah's in 1998. 'We are very sensitive to operating only in places that maintain the highest regulatory and business integrity,' he said.

Other big casino operators such as Las Vegas Sands, Vienna-based Casinos Austria International and Bahamas' Kerzner International have also expressed interest in the proposed casino. But Dr Loveman is unfazed. 'We operate more casinos in more places and under more different circumstances than any casino operator in the world. 'We are the largest and will continue to be the largest,' he said.

Addressing concerns about the social ills of gambling, he also said Harrah's has been involved in the development of programmes to address addictive gaming for more than 20 years. Dr Loveman has in the past year gone on US TV to tell viewers that they should consider not going to the casino, if gambling is a problem for them. Harrah's TV campaign is now two years old.






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